Plastic Waste in Fast Fashion

What makes a brand, fast fashion?

“Fast fashion is a design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing.”

The Good Trade; What Is Fast Fashion Anyway?

Why?

Polyester is the most used plastic material in textile production due to its cheap and time-efficient production – popularised by fast fashion brands.

CP3 Concordia; Microplastic Pollution and the Fast Fashion Industry.

Environmental causes?

When fast fashion clothing containing plastic is washed, the synthetic fibres of the fabric break down into non-biodegradable microplastics which goes through the pipes and gets dumped into the ocean, eventually ending up in seafood that we eat.

This is the biggest threat to the marine ecosystem.

Wearme Fashion; Sustainable Fashion

What sustainable materials and companies are out there?

As cotton alternatives TINTEX, Java kapok, INDUO, and Organic Cotton Colours have developed more natural fabrics that are not negatively impactful to our environment to make, able to be worn for a longer time, and as they are made naturally, when disposed they will simply return to the earth.

OLIVENLENDER and COCOON make silk out of natural resources.

RECOVER is a company that uses denim waste and worn denim, deconstructs, and reconstruct them into new pairs of jeans. They also make their own natural textiles.

GELATEX and Panama trimmings make different types of leather to replace PU leather which is actually very harmful to the environment, using recycled leather and developing processes to get rid of chemical use.

Wearme Fashion; Sustainable Fashion

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